"The 'Me' Decade and the Third Great Awakening" is an essay by American author Tom Wolfe, in which Wolfe coined the phrase "'Me' Decade", a term that became common as a descriptor for the 1970s. The essay was first published as the cover story in the August 23, 1976, issue of New York magazine and later appeared in his collection Mauve Gloves & Madmen, Clutter & Vine.